Job Description

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. Home to many endearing characters, including My Melody, Kuromi, Pochacco, and Keroppi, Sanrio was founded on the 'small gift, big smile' philosophythat a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has inspired a broad spectrum of unique products and experiences.

Are you a creative storyteller who loves connecting with fans, building communities, and keeping up with the latest social trends? Sanrio is seeking a Social Media Coordinator to join our Brand Marketing teamsomeone who can bring our beloved characters to life online through strategy, content creation, community engagement, and events. Were looking for a dynamic team player whos ready to collaborate across departments, help manage events and costume appearances, and ensure our brand shines in every interaction with fans, influencers, and partners. If you live and breathe social media and want to help spread kawaii joy to millions, this is your moment. Ready to make magic with us? Apply today using the linkwe cant wait to meet you!

• Provide support to Brand Marketing team in the areas of social media: copywriting, scheduling, publishing, community management, and content development
• Ensure Brand is properly represented to consumers and partners at all times
• Collaborate with internal team members/departments on branded campaigns in relation to social media, community management, content, events and costumes, and influencers.
• Be on top of the latest trends and best practices related to social media

The Details (AKA: Job Responsibilities)

Social Media, Community Management and Content Development

• Assist with the creation, copywriting, scheduling, posting, and monitoring of branded organic content for Sanrios Social Media platforms including but not limited to Facebook, Instagram, X, TikTok, Snapchat, Pinterest, Behind the Bow Facebook Community and YouTube
• Provide support with community management, fan engagement and social care by monitoring and identifying opportunities to engage with brand fans across social channels daily. Flag any immediate issues with Brand Marketing team/ Legal/ IP to address in a timely manner.
• Submit Creative Service Requests (CSR) on behalf of Social Media team
• Assist with uploading and organizing all content on Marketing Dropbox and/or SharePoint
• Assist with capturing social content on various photoshoots, video shoots, and at events with both internal and external partners as needed
• Procure samples and props for various projects. Help coordinate transporting and/or shipping product for photo, video shoots and prize fulfillment
• Help to review and approve Licensee submissions on Airtable in a timely manner

Events and Costumes Coordination

• Support team with the overall planning and logistics of Sanrio events in relation to Social Media and Influencer activations
• Partner with Events team to outreach to talent to schedule and book appearances for Social Marketing needs: weekly TikTok content capture, photoshoots, events, activations, etc.
• Maintain a working relationship with costume character talent
• Help draft and send call sheets and run of show to share with internal staff, external partners, and talent as needed
• Uphold character training and guidelines for all costume appearances. Staff appearances as needed.

What do YOU bring to the table (AKA: Experience, Skillset & Personal Attributes)

• 2+ years experience in Marketing, Social Media preferred
• Active participant across multiple Social Media channels and experience with Facebook, Twitter, Snapchat, Instagram, YouTube, Pinterest, TikTok etc.
• Proficient in MS Office (Excel, Word & PowerPoint, Outlook)
• Strong communication skills, and the ability to contribute and present ideas in meetings and to other team members
• A team player able to take direction as necessary, work professionally and collaboratively with internal/external business partners
• Must possess excellent organization/prioritization, problem-solving, being nimble and able to multi-task in a fast-paced environment to handle multiple projects and meet tight deadlines
• Ability to attend and travel (at least 30%) to events required
• Attention to detail is a must
• Enthusiasm and affinity for the Sanrio Brand and characters and knowledge of pop culture a plus
• English/Japanese bilingual skills a plus
• Comply with all company policies and procedures
• Other projects and duties as needed and/or assigned

*Even though this is a hybrid position, candidates must be located in Southern California and able to work in our Torrance office at least 2 days per week.

Hourly Wage Range: $25 - $30/an hour

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Manufacturing

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