SEO Specialist – Franchise & Multi-Location Marketing (Remote, US Only) Location3 is looking for a results-driven SEO Specialist who thrives on helping franchise and multi-location brands grow. In this role, you’ll manage the full lifecycle of SEO campaigns—from strategic planning and technical execution to performance analysis and client consultation. Responsibilities Develop and execute integrated SEO strategies for franchise and multi-location clients, driving measurable growth across national and local markets. Conduct keyword research and map SEO opportunities by category, region, and location. Optimize site architecture, on-page elements, and content for both enterprise visibility and local search performance. Collaborate with content, analytics, and development teams to implement technical SEO best practices. Lead and support local SEO content development, ensuring content aligns with search intent and franchise goals. Contribute to conversion rate optimization strategies, including on-page testing, UX analysis, and conversion tracking. Apply and test emerging AI-driven tools to increase efficiency and performance in SEO and content workflows. Monitor performance using GA4, Search Console, SEMrush, Ahrefs, or Moz, providing actionable insights and recommendations. Partner with Paid Media, Local Listings, and Analytics teams to align SEO with cross-channel campaigns. Qualifications 2+ years (ideally 5+) of SEO experience in an agency or in-house digital marketing environment. Proven success in both enterprise SEO (large-scale optimization, content strategy, technical audits) and local SEO (Google Business Profiles, citations, localized content, NAP consistency). Experience managing SEO for franchise or multi-location brands strongly preferred. Strong understanding of how national and local search intersect to drive measurable results. Familiarity with conversion rate optimization principles and willingness to grow in this area through structured team training. Enthusiasm for learning and applying AI tools to improve workflow and campaign efficiency. Advanced Excel or Google Sheets skills for analysis and reporting. Proficiency with Google Analytics, Search Console, SEMrush, Ahrefs, Moz, or similar tools. Strong communication, presentation, and client-facing skills. Self-starter with a proactive, solution-oriented mindset and passion for continuous learning. Preferred Skills & Background Experience in social media, PPC, and/or display and affiliate marketing a plus. Experience with performance-based PPC campaign builds and optimization. Google Advertising Fundamentals Exam – Qualified Individual. Google Search Advertising Advanced Exam – Qualified Individual. Culture & Benefits Fully remote team (U.S. only). Every other Friday off. Competitive benefits: medical, dental, vision, 401K match, wellbeing stipend, home-office reimbursement. Annual in-person retreat + monthly virtual team events. A culture built on curiosity, collaboration, and continuous improvement. Who You Are You’re curious, analytical, and collaborative. You think critically, communicate clearly, and take ownership of results. #J-18808-Ljbffr Location3
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