Job Description

Job Description

Job Description

If you're looking to join a team positioned to make a big impact in agrowing organization that supports a growth mindset and sees possibilitiesrather than roadblocks. Gregory & Appel's Indianapolis marketing team could be the bestplace for you!

The Digital Marketing Manager is pivotal indriving the Company's revenue growth by supporting strategic marketinginitiatives aimed at attracting and retaining clients. This role requiresstrategic thinking coupled with a tactical approach to designing andimplementing effective multi-channel marketing campaigns to generate leads,grow our revenue pipeline, and enhance brand visibility.

This role reports directly to the EVP of Marketing and Proven Previousexperience in Demand Generation is required .

Ideal candidates will be innovative, constantly seeking to improve existingstrategies, a results-oriented thinker, a team player, and hold an unwaveringcommitment to excellence that supports achievement of business objectives. Ifthis is you, please read on!

KeyResponsibilities

Campaign Management& Execution

• Design and execute multi-channel marketing campaigns across email, events, webinars, paid media, partnerships, social media, and newsletters
• Monitor performance metrics and optimize campaigns to generate leads, nurture prospects, and drive conversions
• Own quarterly demand generation KPIs and marketing attribution goals

ContentStrategy & Creation

• Build content strategy tailored to buyer personas across the customer journey
• Research, write, and optimize content in all formats (case studies, whitepapers, blogs, videos)
• Develop deep understanding of Gregory & Appel's business lines to ensure content alignment with target audiences

Analytics& Optimization

• Manage data entry, campaign tracking, and reporting in Salesforce and HubSpot
• Provide campaign-level analysis, insights, and recommendations for future optimization
• Use data-driven insights to refine content and improve KPIs and engagement
• Evaluate marketing technology stack for effectiveness

Events& Webinars

• Organize and promote events/webinars as part of demand generation strategy
• Execute pre-event, live, and post-event activities to attract and convert leads

Collaboration& Strategy

• Work cross-functionally to support marketing programs across company verticals
• Ensure consistent brand experience and messaging
• Stay current on industry trends, market insights, and competitive strategies
• Collaborate with internal teams to achieve campaign goals

AdditionalResponsibilities

• Assist with other marketing projects and activities as needed

WorkEnvironment

• Hybrid schedule: 3 days in office per week (Tues, Wed, Thurs) Remote (Mon & Fri)

Required Experience KeySkills and Qualifications:

• Bachelors degree in marketing, communications or a related field.
• 5-7 years of experience in a demand generation or digital marketing role with a proven track record of driving growth.
• Superb written and verbal communication skills with an ability to craft compelling messages for different audiences.
• Ability to see the big picture of our marketing strategy.
• Ability to analyze and comprehend data trends and forecasting + digital performance metrics.
• Experience using Salesforce dashboards and reporting, and HubSpot.
• Proficient understanding of paid channels (PPC, social, display), including their role in funnel stages and contributions to KPIs.
• Creative mindset with the ability to generate new ideas and approaches to demand generation.
• Extensive experience with CRM and marketing automation platforms (HubSpot, Salesforce, etc.).
• Knowledge of Wordpress, SEO/SEM, Google Analytics, and social media marketing.
• A team-player mentality with a collaborative spirit to work with multiple teams across the organization, yet able to work autonomously.
• Extraordinary ability to project manage individual tasks and priorities, using team planning tool (Monday.com) to manage content and campaign planning.

Strong analytical skills,with the ability to translate complex data into actionable insights andstrategies.

Benefits:

Why Work at Gregory & Appel?

Founded in 1884 by John J. Appel and Fred Gregory, Gregory & Appel started with a dream to build a lasting insurance agency. More than 140 year later, that dream continues to live on. We’ve been independently owned through it all, allowing us to be more nimble and supportive of our clients and colleagues. Today, Gregory & Appel helps organizations and people grow through tailored risk management strategies. From helping companies with their business insurance programs and employee benefits offerings to helping individuals protect their assets - our team is the difference.

Who wouldn’t want to work for a company that:

• Supports community involvement
• Prioritizes diversity, equity and belonging
• Invests in your future
• Gives 10% of profits back into the community

Our Guiding Principles:

• Belonging: We are committed to fostering, cultivating and preserving a culture of diversity and inclusion by creating opportunities that welcome a diverse workforce and allow each colleague to bring their authentic self to work.
• Giving: We give 10% of our pre-tax profit to our community each and every year. By offering our resources to trusted non-profit organizations that share our vision, G&A provides opportunities for others.
• Insight: A good decision made using bad data is a bad decision. We apply thought leadership and insights gained from a comprehensive knowledge base to make informed decisions.
• Innovation: We believe empowering our colleagues to challenge the industry status quo allows us to deliver the best client experience. We provide proactive solutions to complex problems that make a lasting business impact.
• Growth: We strive for growth as an organization – but it’s not just about revenue. It’s a shared mindset centered around continued development, both personally and professionally.

Job Benefits:

• Medical, Dental & Vision
• Short-Term & Long-Term Disability
• Extended Holiday Weekends
• Flexible PTO
• Paid Parental Leave
• Company Matching Donations
• 401k, Roth Option & Matching
• Life Insurance
• Hybrid Work Environment
• Wellbeing Coaching
• Mental Health Sessions
• Tuition Reimbursement

Job Tags

Temporary work, Work at office, Remote work, Flexible hours, Weekend work, 3 days per week,

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