Job Description
Position Overview: We are hiring a Digital Marketing Associate to join our marketing team. The ideal candidate is hungry to learn industry best practices and passionate about building a career in digital marketing. In this role, you'll be responsible for learning and applying industry best practices and company data to deliver outstanding marketing services to our clients and drive revenue.
Key Responsibilities: - Identify and recruit new channel partners, networks and agencies
- Build and maintain strong relationships with existing marketing partners
- Monitor and optimize promotional campaigns across multiple channels
- Coordinate the launch of online marketing campaigns with marketing department
- Prepare monthly advertising and promotional schedules
- Report on daily/weekly marketing campaigns using tools such as Google Analytics, Google Ads, Facebook Analytics, BI tools, and more
- Negotiate, purchase, and optimize profitable media buys by obtaining the most competitive prices in the marketplace
Key Qualities: - Analytical - effectively use spreadsheets and data to understand marketing campaign performance
- Excellent research and problem solving skills
- Teamwork and communication skills - ability to work well with others, internally and externally
- Growth mentality - continuously improve skills and seek out new knowledge
- Organized, detail-oriented, and efficient - meet and exceed team and client expectations
- Creative and critical thinker
Qualifications :
- Hybrid work/in-office
- 4-year Bachelor's degree in business, marketing, advertising, economics, finance, or analytics; or relevant experience through school and/or internships
- Familiarity with Google Ads, Facebook Ads and/or Amazon's advertising platform through coursework, internships, or other experience
- Proficiency with Microsoft Office Suite and Google Workspace with advanced knowledge of Excel and Sheets
- Strong analytical skills
- Strong written and verbal communication skills and client relationship skills
The above outlined responsibilities and attributes are not meant to be an exhaustive list, but an overall guideline of the position. In compliance with the Americans with Disabilities Act, the company provides reasonable accommodation to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
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